We believe everyone deserves products their skin can actually love.

In 2004, a husband and wife began making soaps in their kitchen and garage as Christmas gifts for family. The soaps were so well-loved that family encouraged them to turn it into something more. That small beginning became Fortune Cookie Soap Company — known for its plant-based formulas and signature fortune cookie-shaped bars. What started as wholesale orders quickly grew into a quirky indie brand celebrated for its playful, pop-culture-inspired collections drawn from movies, shows, and fandoms.

By 2013, the company launched monthly subscription boxes filled with sample-sized treasures and one brand-new product each month. The idea caught on in a way few expected. Thousands of boxes shipped internationally every quarter, alongside mini collections, year-round favorites, and custom events. During the height of COVID, when many businesses struggled, Fortune Cookie Soap became an essential manufacturer of hand sanitizer, rising to meet real need rather than slowing down.

Like every long-running business, there were seasons of abundance and seasons of strain. By 2024 the demand for product had grown beyond what the company could sustainably produce. At the end of 2025, Fortune Cookie Soap reluctantly closed its doors.

A few months later, in 2026, the story found new hands. The brand was carefully acquired and reimagined as two connected experiences under one roof:

Mindful Mirage Scents — elevated, sensory, and intentional. A more refined approach to fragrance and self-care, where every scent is designed to feel like a quiet escape.

Lather & Giggle — the joyful continuation of the original indie spirit. Playful, nostalgic, and full of the pop-culture energy that longtime customers remember and love.

Both remain plant-based. Both are made with the same care. Both exist to make everyday routines feel a little more extraordinary.

A note from Demaura

I’m a 26-year-old wife and mother. Sensitive skin runs in my family — my mom has it more strongly, and I inherited a milder version. Natural care has always mattered to me, especially for my hair. After years of using big-brand products that never quite worked the way I hoped, I began making my own. The difference was immediate. My hair finally felt like it was being cared for instead of just cleaned.

That experience made me wonder what the same kind of care could do for skin — mine, my mother’s, and other people’s. When my husband came across a plant-based company that shared those same values but was preparing to close, it felt like more than a business opportunity. It felt like a chance to keep something good alive and grow it into something lasting.

I stepped in not only to continue the legacy, but to honor it, refine it, and build something we can pass down for generations.

Whether you’re discovering us for the first time or finding your way back home, we’re glad you’re here.

We are a mindful company that also, when the moment calls for it, likes to make you giggle.